moto g bootloop topic

Hi All

So today my moto got stuck in the unlocked bootloader screen. I can normally enter fastboot

Some background, i installed lolipop via ota a couple of days ago, factory reset and everything was working correctly.
Today i tried to reboot the phone and it is stuck on unlocked bootloader screen ( i rooted again after factory reset)

I can enter fastboot, tried factory reset from fastboot but it doesnt seem to be working (stuck at unlocked bootloader again)

Any ideas on what i can do?